Abstract
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The present study was designed to ascertain the status of tourism before insurgency, during insurgency and after insurgency in District Swat-KP Pakistan. The study is quantitative and descriptive in nature. A diverse sample size of 370 out of 9014 was selected through convenient sampling strategy. Notwithstanding, the objectives of the study was achieved through structured questionnaire. Data was analysed through chi-square at Bi Variate level. Findings of the study revealed that earning livelihood in swat was significantly associated (P=0.016), (P=0.003) with tourism industry prior 2009 and present time respective, but the same statement was observed non-significant (P=0.075) at the time of insurgency. Arranging different festivals in the study area and establishment of different showrooms for local handcrafts, artificial jewellery and woollen shawl are some of the recommendations of the study. |
Keywords
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Business, Insurgency, Swat, Tourism |
Article
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Article # 33
Volume # 2
Issue # 4
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DOI info
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DOI Number: 10.47205/jdss.2021(2-IV)33
DOI Link: http://doi.org/10.47205/jdss.2021(2-IV)33
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