Abstract
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This study is based on the tourists’ willingness to pay for green attributes in the hotel industry of KP. A survey was conducted through questionnaire wherein contingent valuation method was adopted. The findings of the survey revealed that customers are willing to pay for provision of green practices in hotels. Their mean willingness to pay is Rs.1519.6 which is approximately US$ 9.93. The willingness to pay for sustainable practices depends upon the education of the respondents, their income level, length of stay in a hotel and rent per night. The regression analysis is done through multiple regression models. In addition, to model the number of visits a tourist has to make within a year is done with the help of Poisson regression model. The set of explanatory variables include gender, education levels, rent per night paid by a tourist, maximum willingness to pay for green attributes in a hotel, age of the respondent, status of the respondent, number of days a tourist is willing to stay in a hotel, visitor status and monthly income of the respondent. The results show that except gender and visitor status rest of the variables bears a significant positive relationship with the number of visits a customer has to make within a year. |
Keywords
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Hotel Industry, Sustainable Practices, Willingness to Pay |
Article
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Article # 32
Volume # 2
Issue # 3
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DOI info
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DOI Number: 10.47205/jdss.2021(2-III)32
DOI Link: http://doi.org/10.47205/jdss.2021(2-III)32
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