Abstract
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Political setup demands to use Twittersphere for preserving its reputation because of significant twitter audience, which follows celebrities and political figures. In this perspective, political figures frequently use twitter to highlight their political as well as personal lives worldwide. However, political figures take the stardom status among the twitter audience that follow, retweet and comment by their fans. The purpose of this study is, to analyze what kind of language, level of interest is made by political figures while communicating via twitter, text, phrases and languages used by political figures, and do their tweets contribute in their reputation. The qualitative content analysis is used for evaluation of the interests shared by PM Imran Khan, PM Boris John Son and PM Narendra Modi with the key words of tweets. A well-established coding sheet is developed for the analysis of text, phrases and words in the frames of negative, positive and neutral from March 2020 to May 2020. The results are demonstrating on the basis of content shared by Prime Ministers of three countries i.e., From Pakistan, Imran Khan, United Kingdom, Johnson Boris and India, Narendra Modi on twitter. The findings also reveal that varied issues discussed in tweets, significantly positive and neutral words are selected by these political figures. PM Imran tweeted more negative tweets than PM Boris Johnson and PM Narendra Modi. However, PM Boris Johnson and PM Narendra Modi make significant positive and neutral tweets. It is observed that political figures are conscious about their personal reputation while tweeting. It also revealed that the issues and tweets shared by these leaders contribute to their personal reputation. |
Keywords
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Imran Khan, Johnson Boris, Narendra Modi, Political Persona, Stardom, Twittersphere |
Article
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Article # 2
Volume # 2
Issue # 4
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DOI info
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DOI Number: 10.47205/jdss.2021(2-IV)02
DOI Link: http://doi.org/10.47205/jdss.2021(2-IV)02
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