ISSN(Print): 2709-6254 | ISSN(Online) : 2709-6262 | ISSN-L : 2709-6254

Title

Qur’anic and Confucian Concept of Corporate Social Responsibility: The New Imperative of Business Virtue


Authors

  1. Mudassar Hussain Shah
    Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan
  2. Saima Kausar
    Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan
  3. Maryam Waqas
    Lecturer, Department of Mass Communication, National University of Modern Languages, Lahore Campus, Lahore, Punjab, Pakistan

Abstract

Qur’an insists the high moral practices in business where entrepreneurs are responsible to perform all obligations to them that encompass the ethical, social, legal and economic responsibility. Similarly, Confucian social responsibility also focuses on the concept of human societies as family with the notions of ‘rites’ and ‘rituals’. The obligation of the family goes to those who belong to the class of ‘rites’ (entrepreneurs). This study explores the ethical practices of business within the broader frame of corporate social responsibility that elaborates Qur’anic and Confucian concept of business virtue. The definitions and earlier concepts of corporate social responsibility are not as deep rooted in culture and part of usual business practices as the Qur’anic and Confucian teachings that are in practice in all Islamic and Chinese, Japanese and Korean societies. However, businesses frequently aligned themselves into the approaches that have significant economic orientation of the market. This article argues on the significance of non-economic aspects encompass by the business organization toward ethical, social and legal aspects. The study asserts that in the societies where Qur’anic and Confucian teaching are considered as high moral standard, are ‘business virtue’ model that inline of corporate social responsibility that give emphasis on ethical and social aspects. However, economic aspects are market driven where ‘virtue’ is again in the central concept of entrepreneurship. This study discusses corporate social responsibility from theological and cultural perspective.

Page Numers

271-280

Keywords

Qur’an, Confucius, Corporate Social Responsibility, Rites, Rituals, Business Virtue

Article

Article # 24
Volume # 2
Issue # 3

DOI info

DOI Number: 10.47205/jdss.2021(2-III)24
DOI Link: http://doi.org/10.47205/jdss.2021(2-III)24

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