ISSN(Print): 2709-6254 | ISSN(Online) : 2709-6262 | ISSN-L : 2709-6254

Title

The Influence of Organizational Assimilation on Trust and Commitment with the Mediating Role of Co-creation of Value in HEIs


Authors

  1. Dr. Qaiser Rashid Janjua
    Assistant Professor, Air University, Islamabad, Pakista
  2. Dr. Muhammad Awais Mehmood
    Assistant Professor, Bahria University, Islamabad, Pakistan
  3. Dr. Muhammad Akram
    Senior Assistant Professor, Bahria University, Islamabad, Pakistan

Abstract

The purpose of this paper is to assess the influence of organizational assimilation on co-creation of value, trust and commitment of the university students. It also investigates the mediating role of co-creation of value between organization assimilation, trust and commitment. Data were gathered from 516 students from public and private universities under general category located in the capital city of Islamabad through survey method. Through the pooled confirmatory factor analysis using the software AMOS 20, it was found that organizational assimilation is a significant predictor of co-creation of value, trust and commitment. Co-creation of value was also found to significantly affect trust and commitment and found partially mediating between organizational assimilation, trust and commitment respectively. Theoretical contributions and practical implications are discussed including limitations and recommendations for future research. This study inter relates trans-disciplinary perspectives of organizational socialization and consumer cognitive psychology, and contributes significantly towards the body of knowledge in the field of organizational studies.

Page Numers

334-352

Keywords

Co-creation of Value, Commitment, HEIs. Organizational Assimilation, Trust

Article

Article # 29
Volume # 2
Issue # 3

DOI info

DOI Number: 10.47205/jdss.2021(2-III)29
DOI Link: http://doi.org/10.47205/jdss.2021(2-III)29

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